[Nobrainnogain] “Big data” can cause me to slap you in the face

(..) With many companies still not using their current analytics tools to their full potential, asking them to process this new ‘big data’ on top of everything else is a tall order.

Vendors would be well-placed to reassess the use of the term in marketing communications. They may well be deterring potential clients with the use of the term.

Alternatively, they will have to engage in significant education efforts which move away from “vendor hype” and actually deliver true understanding to their clients and prospects

via Econsultancy (read full article)


[Idea] Using Advertising Technology To Data-Mine Your Social Network To Help You Out

Big companies know a lot about you. They know if you’re pregnant. They know if you’re moving out of town. And they know if you’re starting a new job. Don’t believe it? A New York Times article from 2012 describes the eerie science of analyzing and extrapolating information from consumer habits.

Shlomi Aflalo, a veteran of that morally grey world of advertising technology, wants to use all of the data analytics methods he learned in the industry to do some good in the world. So he teamed up with Yishai Knobel, the former director of mobile health at Diabetes tech startup AgaMatrix, to create Helparound, a company that data-mines everyone in your Twitter and Facebook social network to figure out who can help you with whatever you need done–whether it’s a handyman to fix your toilet or someone nearby who has a spare painkiller.

via | Co.Exist: World changing ideas and innovation.

[Video] Liri Andersson, Co-founder of this fluid world, on Big Data

The reason I love this talk is because Liri Andersson helps grasp what is important, beyond the fluffy words:
it’s about value chain, it’s about the reality of peoples lives not marketers fantasies, it’s about building opportunities for purpose and shared value… it’s about the absolute difficulty to model and quantify the human

via Liri Andersson, Co-founder of this fluid world, on Big Data – YouTube.

[Choose] Blueberry pancakes and battleships

(…) The typical professional services company, on the other hand, is a lot like a blueberry pancake. While there’s an essential support team, the firm is all about blueberries working in parallel. Each blueberry can work independently, and sometimes they even work on projects that might have conflicting outcomes or views of the world. I don’t care how many people report to you. I care about how connected and how brave you are.

As the firm gets bigger, it doesn’t get thicker. You don’t make a better pancake by making a thicker one. You make a better pancake by hiring ever better blueberries.

via Seth’s Blog: Blueberry pancakes and battleships.

[People vs Tech] Teens’ Coded Language is Latest Challenge for Facebook’s Ad Algorithms

Facebook makes money by showing its members ads targeted based on what they reveal about themselves whilst using the site. But research from Pew Internet published this week shows that many teenaged users of the site deliberately hide what they’re really talking about using coded language and images. It’s a practice teens use to take control of their online privacy, but also one that could make pitching relevant ads at the group more difficult.

Pew found that some 58 percent of teens intentionally use inside jokes or obscure references to conceal what they’re talking about, with older teens doing it more than younger teens. Microsoft researcher Danah Boyd has studied this activity for years – she calls it social steganography and says its becoming more common – and wrote a response to Pew’s new research in which she explains the practice

Read full article via Teens’ Coded Language is Latest Challenge for Facebook’s Ad Algorithms | MIT Technology Review.