Category: Ideas

[Idea] Using Advertising Technology To Data-Mine Your Social Network To Help You Out

Big companies know a lot about you. They know if you’re pregnant. They know if you’re moving out of town. And they know if you’re starting a new job. Don’t believe it? A New York Times article from 2012 describes the eerie science of analyzing and extrapolating information from consumer habits.

Shlomi Aflalo, a veteran of that morally grey world of advertising technology, wants to use all of the data analytics methods he learned in the industry to do some good in the world. So he teamed up with Yishai Knobel, the former director of mobile health at Diabetes tech startup AgaMatrix, to create Helparound, a company that data-mines everyone in your Twitter and Facebook social network to figure out who can help you with whatever you need done–whether it’s a handyman to fix your toilet or someone nearby who has a spare painkiller.

via | Co.Exist: World changing ideas and innovation.