Category: Tech

[Nobrainnogain] “Big data” can cause me to slap you in the face

(..) With many companies still not using their current analytics tools to their full potential, asking them to process this new ‘big data’ on top of everything else is a tall order.

Vendors would be well-placed to reassess the use of the term in marketing communications. They may well be deterring potential clients with the use of the term.

Alternatively, they will have to engage in significant education efforts which move away from “vendor hype” and actually deliver true understanding to their clients and prospects

via Econsultancy (read full article)


[Idea] Using Advertising Technology To Data-Mine Your Social Network To Help You Out

Big companies know a lot about you. They know if you’re pregnant. They know if you’re moving out of town. And they know if you’re starting a new job. Don’t believe it? A New York Times article from 2012 describes the eerie science of analyzing and extrapolating information from consumer habits.

Shlomi Aflalo, a veteran of that morally grey world of advertising technology, wants to use all of the data analytics methods he learned in the industry to do some good in the world. So he teamed up with Yishai Knobel, the former director of mobile health at Diabetes tech startup AgaMatrix, to create Helparound, a company that data-mines everyone in your Twitter and Facebook social network to figure out who can help you with whatever you need done–whether it’s a handyman to fix your toilet or someone nearby who has a spare painkiller.

via | Co.Exist: World changing ideas and innovation.

[People vs Tech] Teens’ Coded Language is Latest Challenge for Facebook’s Ad Algorithms

Facebook makes money by showing its members ads targeted based on what they reveal about themselves whilst using the site. But research from Pew Internet published this week shows that many teenaged users of the site deliberately hide what they’re really talking about using coded language and images. It’s a practice teens use to take control of their online privacy, but also one that could make pitching relevant ads at the group more difficult.

Pew found that some 58 percent of teens intentionally use inside jokes or obscure references to conceal what they’re talking about, with older teens doing it more than younger teens. Microsoft researcher Danah Boyd has studied this activity for years – she calls it social steganography and says its becoming more common – and wrote a response to Pew’s new research in which she explains the practice

Read full article via Teens’ Coded Language is Latest Challenge for Facebook’s Ad Algorithms | MIT Technology Review.


[Try] Could Bondsy Become eBay For The Instagram Era?

Enter Bondsy, an iPhone app for buying, selling–and maybe most interestingly, trading–things with friends. Its chief brainchild is designer Diego Zambrano, who’s worked as a creative director in advertising for some of the biggest firms (Ogilvy, R/GA) and clients (Nike, IKEA) in the world–though his greater claim to fame may be that he hasn’t shaved since 2009.

another great info via 3 | Could Bondsy Become eBay For The Instagram Era? | Co.Design: business + innovation + design.


[News] DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms

In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies and trading desks can shop for algorithms. The so-called Algorithm Marketplace, which is being launched today by demand-side platform DataXu, will start with a couple of dozen off-the-shelf algorithms developed either for DataXu’s internal operations or for specific clients, but will add new ones — about a dozen a year — over time, CEO Mike Baker tells RTM Daily.

via MediaPost Publications DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms 05/22/2013.


[Dataviz] Circle of Trust

The Circle of Trust is an interface data-visualization experiment using Google+ API and HTML5. In an effort to understand how asymmetric relationship networks are at Google Plus, the authors made a simple algorithm to visualize who are the people inside your circle of trust and who are the people outside.

Green are the people you have circled and they have circled you back, yellow is for people that you cared to circle but they didn’t, and red is for people that have circled you but you didn’t care to circle back.

You can map your network directly here.

via | Circle of Trust.