[Try] Could Bondsy Become eBay For The Instagram Era?

Enter Bondsy, an iPhone app for buying, selling–and maybe most interestingly, trading–things with friends. Its chief brainchild is designer Diego Zambrano, who’s worked as a creative director in advertising for some of the biggest firms (Ogilvy, R/GA) and clients (Nike, IKEA) in the world–though his greater claim to fame may be that he hasn’t shaved since 2009.

another great info via 3 | Could Bondsy Become eBay For The Instagram Era? | Co.Design: business + innovation + design.



[News] DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms

In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies and trading desks can shop for algorithms. The so-called Algorithm Marketplace, which is being launched today by demand-side platform DataXu, will start with a couple of dozen off-the-shelf algorithms developed either for DataXu’s internal operations or for specific clients, but will add new ones — about a dozen a year — over time, CEO Mike Baker tells RTM Daily.

via MediaPost Publications DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms 05/22/2013.


[Dataviz] Circle of Trust

The Circle of Trust is an interface data-visualization experiment using Google+ API and HTML5. In an effort to understand how asymmetric relationship networks are at Google Plus, the authors made a simple algorithm to visualize who are the people inside your circle of trust and who are the people outside.

Green are the people you have circled and they have circled you back, yellow is for people that you cared to circle but they didn’t, and red is for people that have circled you but you didn’t care to circle back.

You can map your network directly here.

via visualcomplexity.com | Circle of Trust.


[Good Read] Pragmatic marketing vs. hype cycles and false dilemmas – Chief Marketing Technologist

There’s a common fallacy known as a false dilemma or false dichotomy. It’s where you’re artificially presented with a black-and-white, either-or choice: you’re forced to choose between all of one or all of the other. “You’re either with us or against us!”

It’s a fallacy because, most of the time, you’re not actually constrained to just those two choices. There are many great options in the middle — and often even more outside of that narrowly framed continuum.In modern marketing, however, I’ve been noticing that more and more issues are being framed as black-and-white, either-or choices. We seem more ready than ever to take a new idea and either reject it completely or embrace it to the point of absurdity. The “reasonable middle” seems to get relatively little voice, even though in most cases, a balanced approach is optimal.

via Pragmatic marketing vs. hype cycles and false dilemmas – Chief Marketing Technologist.

[Shave the Yak!] Effortless fitness apps & design by simplification

This is a Yak... try to shave thatThe problem with a lot of fitness trackers is that, for all their gorgeous product design and supposed simplicity, they still provide an excuse to shave the yak instead of actually start exercising.
“Shaving the yak” means completing an endless series of preliminary steps before you “can” do what you actually should be doing in the first place. It’s basically procrastination by other means.

The solution: radical simplification. Many so-called “features” simply got the axe. “The ideology is to keep the app really effortless, and that’s why we dropped user accounts, manual adding of exercise, and some other features,” Karjalainen says. “This has served us well–our users are saying that Moves is such a great app as ‘it asks so little, but gives so much.'” (By running in the background, Moves will deplete your iPhone’s battery faster than usual, but not by much.)

Designer Craig Mod called Moves a true “minimum viable product”, and he’s right. There isn’t much else you could strip out of Moves and still have it meaningfully function. But that’s the point. It’s not there to “do stuff,” it’s there to get you to do stuff. According to Moves, I walked 15.5 miles last week and biked eight. It doesn’t sound like much, but it’s more than I was doing before. And I didn’t have to shave any yaks in the process.

via An Effortless Fitness App That Will Get You Moving | Co.Design: business + innovation + design.

ps: I’m just posting this ’cause I’ve discovered the “shave the yak” expression and I love it

[Data] Datavis as a process, not an outcome: How P&G Presents Data to Decision-Makers

P&G’s dedication to common and well-understood data displays shows what is possible when senior managers are able to stop spending so much time discussing whose data is correct, what data should really be used, and how it should best be displayed. They can spend that much more time devising ways to address the problems and opportunities. It’s the creativity that is exercised on those fronts that really drives the success of businesses.

via How P&G Presents Data to Decision-Makers – Tom Davenport – Harvard Business Review.