[Nobrainnogain] “Big data” can cause me to slap you in the face

(..) With many companies still not using their current analytics tools to their full potential, asking them to process this new ‘big data’ on top of everything else is a tall order.

Vendors would be well-placed to reassess the use of the term in marketing communications. They may well be deterring potential clients with the use of the term.

Alternatively, they will have to engage in significant education efforts which move away from “vendor hype” and actually deliver true understanding to their clients and prospects

via Econsultancy (read full article)

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