Study: Personality Plays a Role in Why You Spend Too Much Time on Facebook

Think you use Facebook to stay close to your friends? Think again. A new study says the need to be entertained may be the biggest driver of activity on the social network.

The desire to be entertained predicts the amount of time users spend on Facebook, according to an academic study published this month in the Journal of Broadcasting & Electronic Media. The study also suggests that the reasons for using Facebook change over time: You sign up for interpersonal communications, but you end up staying for the boredom-busting factors.

Read more here:

http://m.readwriteweb.com/archives/study-personality-plays-a-role-in-why-you-spend-too-much-time-on-facebook.php

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