[Great read / brain food] The democratisation of brands ??? a white paper | Liri Andersson


At this fluid world our clients regularly ask us about the fundamental changes that are happening to the branding environment. These conversations formed the genesis of a paper called, ‘Brand democratisation – an analysis of the paradigm shift that is the socialisation of brands’.

The paper gets to the heart of how and why the branding environment has changed, and what that means to organisations. It outlines the characteristics, challenges, risks, and opportunities of the current branding world, in addition to providing deep insights into, and signposts of, how the future branding landscape is being shaped, and the ways in which organisations need to think, prepare themselves, and behave to best capitalise on this new order.

Please click here or on picture above for a free copy of the white paper – enjoy



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s