[Great read / brain food] The democratisation of brands ??? a white paper | Liri Andersson

 

At this fluid world our clients regularly ask us about the fundamental changes that are happening to the branding environment. These conversations formed the genesis of a paper called, ‘Brand democratisation – an analysis of the paradigm shift that is the socialisation of brands’.

The paper gets to the heart of how and why the branding environment has changed, and what that means to organisations. It outlines the characteristics, challenges, risks, and opportunities of the current branding world, in addition to providing deep insights into, and signposts of, how the future branding landscape is being shaped, and the ways in which organisations need to think, prepare themselves, and behave to best capitalise on this new order.

Please click here or on picture above for a free copy of the white paper – enjoy

 

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