[Data] Why DSPs need to open up, or shut up

Article Highlights:

  • Advanced machine-learning algorithms are critical to successfully addressing the challenges of real-time bidding: scale, variability, complexity, and speed
  • Most DSPs that claim to use advanced algorithms are merely faking it, enabling only manual, simplistic buying tactics that are ineffective and inefficient
  • Ask to see the claimed algorithm output that shows how much is bid for each impression and why

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