[NBNG] What is Facebook Fans real lifetime value?

Facebook Fan Acquisition Costs on the Rise: ~1$.
      see Webtrends facebook advertising performance report below

 More than 90% of consumers unsubscribe, “unlike” or stop following brand
      Mashable article on ExactTarget “Social Media Break Up” below

… so  Cost per “retained” fan would be around 10$ 😉 (WORST CASE SCENARIO)

…. Question for marketers is “what is the lifetime / value of these fans”…


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