[NBNG] What is Facebook Fans real lifetime value?

Facebook Fan Acquisition Costs on the Rise: ~1$.
      see Webtrends facebook advertising performance report below
      http://blogs.webtrends.com/wp-includes/ms-files.php?file=2011/01/webtrends_facebook_advertising_performance.pdf

 More than 90% of consumers unsubscribe, “unlike” or stop following brand
      Mashable article on ExactTarget “Social Media Break Up” below
      http://mashable.com/2011/02/08/why-consumers-unsubscribe/?utm_source=feedburn…

… so  Cost per “retained” fan would be around 10$ 😉 (WORST CASE SCENARIO)

…. Question for marketers is “what is the lifetime / value of these fans”…

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