[Digital IQ] Insightful extracts: Digital Ad Executives Recognize Need to Improve ???Interactive Ad IQ???

roughly 75% of these executives work directly with social media and mobile ad platforms, but roughly one-quarter of them are uncomfortable explaining the value of these platforms in the context of buying or selling ads. Approximately 85% of respondents said online video is important to their businesses, but a full 20% were uncomfortable demonstrating the benefits of this interactive ad vehicle.

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