[ Being an agency] 4As 2011 quotes

Why are you blaming the agencies? I would blame the clients. … Everybody talks about procurement, but fuck procurement. … I don’t think the clients are structured in such a way today to work with the agencies. … Just like we built siloed agencies … they have all these different departments that work with different agencies that don’t communicate with each other. The agencies are willing to change, but are clients going to change fast enough to do what’s right for them?


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