[Food for thought] I AM THE CLIENT!: We win again

Of course, this is absolutely as it should be. Clients, deserve to own all work from pitches, even losing work, because nobody would have done the work if there’d been no pitch. (Even if we only called the pitch to screw the incumbent agency’s fees down! Ooh, we are naughty!) So we’re doing you a favour, really, when you think about it.

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