[IAB US] What’s the size of the Market?

October 12, 2010
Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10

Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.

The following data highlights key first six-month revenue data breakouts; dollar figures are rounded.

($ millions if not indicated):
Advertising Formats: Search and Display-related ads continue to be leading formats.

 

FH 2010

FH 2009

Search

47% ($5,747)

47% ($5,148)

Display Related:

36% ($4,356)

34% ($3,759)

    -Banner Ads

23% ($2,744)

22% ($2,394)

    -Rich Media

6% ($743)

7% ($704)

    -Digital Video

5% ($627)

4% ($477)

    -Sponsorship

2% ($242)

2% ($184)

Classifieds

10% ($1,262)

10% ($1,116)

Referrals/Lead Generation

5% ($642)

7% ($728)

E-mail

1% ($120)

1% ($149)

My 2 cents/ structure of the market has not changed drastically… but the market size has increased by 1,8 Billion $ (ie. 1,2 Billion £ or 718 Million €) – see table below for details.
Worst case: 25% of that goes to Google (between Search and Digital Video)…

Hmmm…. Just wondering who’s the real winner here;-)

Picture1

 

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