[Read] A New Metric For Audience Buying And Selling: The ARPU

If advertisers want to discriminate about the quality of their audience buys, demographics and CPMs are not enough. ARPU/CPM is a simple and fast calculation gives a qualifying lens on the relative value between two potential placements which is why ARPU is not just for publishers anymore. In attention economics, the purchase behavior of advertisers will include ARPU.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s