[Read] A New Metric For Audience Buying And Selling: The ARPU

If advertisers want to discriminate about the quality of their audience buys, demographics and CPMs are not enough. ARPU/CPM is a simple and fast calculation gives a qualifying lens on the relative value between two potential placements which is why ARPU is not just for publishers anymore. In attention economics, the purchase behavior of advertisers will include ARPU.


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