Razorfish Disses the Big Idea, Pushes Iterative Model | ClickZ

Razorfish is hoping to capitalize on the new ROI fetish by talking a new generation of CMOs into, in Crump’s words, “not launching a big behemoth of a site, or even a behemoth of a campaign, at the beginning. We try to encourage marketers and our sister agencies to put the consumer at the center of the equation rather than a television spot.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s