[Data] Do walled gardens really make analytics more challenging? | Econsultancy

Walled gardens like Facebook may be able to do a lot, but for companies looking to achieve specific goals, it’s important to pick platforms on which those goals can not only be achieved, but on which it is possible to prove that those goals are being achieved. If you select goals that can’t be achieved because you can’t account for the KPIs you need to prove that they’re being achieved, you either need to choose a different platform or set different goals.

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