[Read] Fixing online advertising’s privacy woes by Eric Picard

Article Highlights:

  • Targeting and personalization of marketing are mechanisms that help us rein in growing costs and gain efficiency and effectiveness
  • We’re in a nice quiet moment where the targeting technology is not yet advanced enough to have much happen — good or bad
  • Legislators need to understand the downside and upside of these technologies — the downside is relatively painless, while the upside is potentially massive

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