[Reading] Cross Channel Shopping | ATG

ATG CONSUMER SURVEY

78 Percent of Consumers Shop Across Multiple Channels

Survey Analyzes Cross Channel Behaviors and Experiences

This cross channel shopping survey found that more than three-quarters of consumers use two or more channels to browse, research and purchase products. You will find new opportunities to increase online sales and improve contact center efficiency. You will also learn the role of the mobile and catalog channels, opportunities for email marketing and social media.

Cross Channel Shopping

In this consumer report:

  • Nearly one-third of consumers use more than three different channels to research and make a purchase
  • 78% are still browsing catalogs, but more than 40 percent never purchase through a catalog
  • 15 percent of consumers between 18 and 34 are purchasing on their mobile phones monthly

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