[Read] Online ad effectiveness depends on good creative…duuuuuhhhhhhh

Online ad buyers spend a lot of time focusing on measurement, placement and targeting, but according to Dynamic Logic, bad creative is really to blame for poorly performing online ads. The online-ad-research group’s latest study found creative to be the most important factor in ad reception and recommends brands focus on that above any other factors in creating and deploying ads online.

Obviously the quality of creative plays into ad effectiveness, but even the best creative won’t eradicate all the deployment issues that marketers struggle with online.

Read more…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s