[Read] Online ad effectiveness depends on good creative…duuuuuhhhhhhh

Online ad buyers spend a lot of time focusing on measurement, placement and targeting, but according to Dynamic Logic, bad creative is really to blame for poorly performing online ads. The online-ad-research group’s latest study found creative to be the most important factor in ad reception and recommends brands focus on that above any other factors in creating and deploying ads online.

Obviously the quality of creative plays into ad effectiveness, but even the best creative won’t eradicate all the deployment issues that marketers struggle with online.

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