[Read] Why change when the figures don???t stack up?!! – An interesting post on the end of advertising/communications/business as we know it

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2 thoughts on “[Read] Why change when the figures don???t stack up?!! – An interesting post on the end of advertising/communications/business as we know it

  1. Interesting. But it seems that nobody is asking the right question : is the "ARPU" of press readers ment to be as high as it used to be ? I Think that the value of a customer in the media (in general) is poised to go down, for the business itself is going "niche" (see the movie industry for instance : the global revenue / tickets sales volume as been going down since the beginning – I know, it’s counter-intuitive, but that’s a fact). To be discussed 🙂

  2. I’m actually trying to get some figures about revenue/page and revenue/thousand for press groups in France (i’m a spy;-) to try to figure this out… will share this later;-)

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