A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network). And while the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media begin to transform business. Here are a few challenges that every organization should be planning for right now:
1. Integration. Becoming a “social business” (meaning true participation as opposed to leveraging social media as a new form of marketing) can impact nearly every function of a business. Marketing, PR, communications–even supply chain and any function that deals with employees. So where does it live? Is it a department? Do organizations hire a “Chief Social Officer” much like they would a Chief Technology Officer? All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches.
Armano’s point on integration is particularly interesting as recent discussions with one of our clients (proven succesfull in this field) shows how they have primarly grasp SM through PR and leveraged it today, into the product/line of business organisation… and it works;-)
Just a “tiny” cultural shift (Americans are better at that than french, I admit)